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Create Maximum Impact


  1. Try adding a border to focus attention on your sign. This helps viewers read it 26% faster.
  2. Presenting special information in a second colour increases memorability by 78%. You can make the most important part of your sign “jump” out by adding an accent colour.
  3. If your business name does not say what you do, consider including a one-line summary of what your business does or a slogan that describes what sets you apart from your competition.
  4. Use light colour on dark – and dark colour on light.
  5. When in doubt – leave it out!